Videos can help improve your website's search engine optimization (SEO) by increasing the amount of time visitors spend on your site. This is because search engines like Google consider the amount of time users spend on your site as a ranking factor.
Video marketing can help build brand awareness by allowing businesses to showcase their personality and values. This helps to build trust with potential customers and can increase the chances of them becoming loyal customers.
Videos can be used to educate potential customers about products and services, which can lead to increased conversions. According to research, 64% of consumers are more likely to make a purchase after watching a branded social media video.
Media can be used to create a sense of community and loyalty among customers. For example, businesses can create videos that showcase customer success stories or offer behind-the-scenes glimpses of their operations.